.Column Views: 15.Ever pondered exactly how an electrical designer finds yourself running an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Program.Secret takeaways:.Why exchanging formulas triggered being alone (and a career pivot).The magic formula: genuineness + congruity = influencer success.B2B influencer marketing in Asia: It is actually happening, however gradually.AI influencers: Cool, however possibly won't change your BFF's Instagram.The remittance trouble plaguing influencer marketing (as well as exactly how Partipost is actually handling it).Enjoyable reality: Jonathan's daddy expects Mondays. Yes, you review that right.Income: The influencer marketing landscape is progressing much faster than you may point out "swipe up." From micro-influencers to artificial intelligence avatars, the activity is actually transforming-- but credibility still preponderates.So, before you cross out that friend along with 200 followers as "not important," remember: on earth of nano-influencers, your bestie could simply be actually the upcoming big factor.Tune in for even more influencer insights and possibly get a suggestion or two for your very own Instagram game!